Independent grocers already own what CPG brands value most: access to high-intent customers, first-party data, and trusted customer relationships. This is the playbook for turning what you already have into revenue you can reinvest.
Independent grocers operate more than 21,000 stores, giving them exactly the foot traffic and first-party data that consumer packaged goods brands are eager to reach.
Sources: eMarketer (2025), Retail Media Forecast Report Update; National Grocers Association (2026), Economic Impact Report
Why retail media is reshaping grocery economics, and why your store is already a media company.
The build, buy, and hybrid paths, and how to choose the one that fits your size.
A low-lift path to launch, without massive capital or a dedicated technology team.
How Carrot Ads brings demand from more than 9,000 brands to your digital shelf, with full closed-loop reporting from impression to in-store purchase.
What it takes to claim your share before brand budgets consolidate around a few retailers.
Maximum control and customization, but it carries the full burden: substantial capital, a dedicated engineering and sales team, and CPG relationships built from scratch.
The fastest, lowest-lift path. Join an established platform that already carries national advertiser demand. Setup in months, no upfront technology investment, and revenue sharing that ties cost to performance.
Keep your own branded site, app, and customer relationships while a specialist powers the advertising, unifying retail media across online and in-store surfaces.
Source: Instacart, 2026
Source: Instacart, 2025
Results are specific to each retailer and will vary.
Carrot Ads gives grocery retailers the technology to monetize their digital shelf without rebuilding their ecommerce stack. Plug it into your existing site, or build it in from day one with Storefront Pro.
Average incremental sales lift based on internal Instacart tests across all brand partners over the four quarters ended September 30, 2025 (28-day lookback). Results vary.
A built-in marketplace of advertiser demand — the hardest part of retail media to build alone.
More than 9,000 CPG brands as of Q4 2025.
CPG brands are consolidating their retail media spend around a handful of retailers, and that window is narrowing. Download the white paper and see exactly how to get ahead of it.
Figures are drawn from the white paper, Retail Media Networks: The Revenue Solution for Independent Grocers. Full sources inside.